The Best Pro Audio Product Video… Ever

Let’s face it, making videos that don’t suck is really difficult. That’s one thing I love about video… it’s really hard to make something that isn’t terrible. When the subject of the video is production equipment, it gets even more difficult to make something that isn’t awful.

Mackie recently announced a new mixer called the DL1608 at the 2012 NAMM show in Las Vegas. I read about the DL1608 when it was announced, and I thought it looked cool and offered a nice wireless iPad mixing solution for live sound. But today I saw this:

I love you, Mackie. You’ve raised the bar for pro audio product videos. I mean, you’ve raised the bar into a really strange and demented place, but still, the bar is higher now.